Crohn’s & Colitis Awareness Tour

The Crohn’s & Colitis Foundation, a leading charity dedicated to fighting inflammatory bowel disease, needed creative, hands-on ways to connect with diverse audiences across a range of environments. BMG deployed custom event assets at everything from major stadium fixtures to charity galas. The campaign successfully captivated visitors of all ages, driving widespread public awareness and meaningful community support.

People surrounding blue and white tents with some ring-like red lights

The Challenge

The Crohn’s & Colitis Foundation needed dynamic, adaptable event assets to engage diverse public audiences, broaden understanding of IBD, and support their mission to find a cure.

The Solution

BMG designed and built a versatile suite of interactive event assets—including educational displays, digital kiosks, engaging games, branded photo spots, and a 6.7m inflatable centrepiece.

The Delivery

Rolled out nationwide across high-traffic environments, including major sporting fixtures, charity walks, theme parks, and formal fundraising galas.

The Impact

Drove widespread public reach and deep audience connection, using immersive installations to make a complex health topic accessible and engaging for all ages.