Harrogate Crime Festival Author Display

BMG partnered with Penguin Random House to create an eye-catching, immersive activation celebrating the launch of Shari Lapena’s thriller, Getting Away With Murder. Designed to capture attention and create a social media buzz, the installation included three striking triangular display units that highlighted the book’s core themes and suspenseful plot. Alongside, crime-lovers could have their photo taken with an oversized book prop, encouraging interaction and offering a visual way of sharing the experience online.

The Challenge

To build excitement for a high-profile book release by creating a visually compelling physical installation that captures footfall and drives organic social media sharing.

The Solution

BMG designed and installed a set of three bespoke triangular display units alongside a standout photo opportunity featuring a giant replica of the book.

The Delivery

We executed the complete design, production, and installation process in close collaboration with Penguin Random House to ensure maximum visual impact.

The Impact

The installation drove a deep audience connection, using an engaging pop-up installation to boost book visibility, encourage visitor participation, and generate organic digital reach.