The Compassion Experience

Compassion, a leading international charity operating across 25 developing countries, required an immersive mobile installation to transport visitors into the everyday lives of the children they support, while providing dedicated spaces for visitor registration and sponsorship sign-ups. BMG customised a double-pod expandable trailer featuring 11 bespoke rooms that authentically recreated the environments of two children – one from Uganda and one from Ethiopia.

The Challenge

Compassion needed a powerful, highly authentic touring installation to give visitors genuine insight into the lives of children living in poverty, combined with practical spaces to onboard new supporters and handle enquiries.

The Solution

BMG engineered a custom double-pod expandable trailer housing 11 distinct rooms with authentic, locally sourced props, scent technology, and personal audio narratives, supported by an additional 10-tonne expandable truck for smaller event footprints.

The Delivery

We managed comprehensive tour planning and operational logistics across the UK, Republic of Ireland, Netherlands, and Channel Islands—deploying dedicated Tour Managers, Drivers, and Brand Ambassadors to churches, schools, city centres, and major festivals.

The Impact

The experience drove widespread public reach and deep audience connection, using immersive installations to make a complex global issue accessible and engaging, ultimately securing thousands of new sponsorships to provide children with vital education and healthcare.