Rose Bowl Sponsorship Tour
Brewco Marketing Group designed, delivered, and managed a bespoke mobile container bar for Camarena Tequila. Activating across nine Gold Cup football matches, the pop-up bar allowed age-checked supporters to explore the event space and taste complimentary sample drinks, each showcasing different Camarena flavours.
The Challenge
To activate Camarena Tequila’s “Official Tequila of the Gold Cup” sponsorship, while managing compliant sampling.
The Solution
A bespoke mobile container bar, designed, fabricated, and fully managed to deliver a premium, controlled brand experience.
The Delivery
Activated across nine locations, with full logistical support including transport, staffing, permitting, and on-site operations.
The Impact
Delivered high-volume sampling and brand engagement in key markets, elevating visibility and reinforcing Camarena’s position.
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