Foundation Truck UK Tour

In Autumn 2024, BMG was commissioned to deliver the Foundation Truck Tour. We coordinated all logistics including inventory, interior furnishings, venue sourcing, site bookings, Health and Safety compliance, and live tour management. Using a fully customised exhibition trailer the tour spent 10 weeks travelling across England, Wales and Scotland with a two-phase rollout. Phase One encompassed nine high-profile city-centre locations while Phase Two featured a seven-week festive residency across McArthurGlen Designer Outlets. Operating seamlessly across both phases, the tour surpassed all client key performance metrics.

The Challenge

To execute a high-profile, multi-phase nationwide retail tour across varied city-centre and outlet locations during demanding winter weather conditions.

The Solution

BMG custom-fitted an exhibition trailer to serve as a mobile shade-matching hub, handling complete site logistics, venue permissions, and health and safety documentation.

The Delivery

We executed a seamless two-phase tour—combining nine prime city-centre stops with seven week-long Christmas residencies at McArthurGlen Designer Outlets across England, Scotland, and Wales.

The Impact

The tour drove widespread public reach and deep audience connection, navigating demanding operational schedules to keep activations running flawlessly and exceeding all key performance metrics.