Cyber Security Tour

After successfully creating the world’s first fully immersive Cyber Security Range in Cambridge, Massachusetts, IBM wanted to deliver the same experience in Europe. Partnering with BMG to deliver the vision, we designed and fabricated the mobile command centre and managed the tour through a US launch and across 13 European countries.

The Challenge
To educate key clients and prospective sales leads on critical cyber security risks through an engaging, practical, and memorable experience, capable of touring across Europe.
The Solution
A state-of-the-art, fully operational Cyber Range hosted inside a bespoke double-expandable trailer, delivering an immersive and realistic threat-simulation environment on wheels.
The Delivery
BMG executed an extensive international tour spanning 13 countries and 18 major cities across the UK and Europe, alongside a high-profile PR tour throughout key US markets.
The Impact
Deep, high-value brand engagement, delivering technical insight to decision-makers, and driving significant commercial results for IBM.
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