The Hydrate & Glow Tour

BMG was commissioned to deliver a dynamic, localised pop-up taking the Moisture Surge product directly to consumers outside key storefronts in high-footfall shopping destinations. In response, we sourced and customised a 4m x 2.5m compact pod designed for assembly in constrained spaces where vehicle access was impossible. The resulting Hydrate & Glow Tour—part of the wider Protect Your Glow campaign—undertook week-long residencies across designer outlet villages in England. The compact, high-impact structure hosted professional skincare consultations, product sampling, and direct retail engagement to help visitors prepare their skin for summer.

The Challenge

To develop a flexible, high-impact experiential space that could be built in tight retail environments and designer outlets without requiring vehicle access.

The Solution

BMG sourced and customised a compact modular pod—handling all structural customisation, branding, and design refinement in close collaboration with the client.

The Delivery

We coordinated end-to-end tour logistics to execute a series of week-long spring and summer residencies at major designer outlets across England.

The Impact

The tour provided an ideal platform to highlight the Moisture Surge range and showcase its role in achieving summer-ready skin. Operating from a fully accessible pop-up venue, skin advisors delivered personalised consultations, distributed targeted samples, and successfully boosted direct product sales on-site.