Estée Lauder x Sephora: An Ice Cream Inspired Activation

We brought the iconic Doublewear Foundation shades to life with a fun, ice cream-themed interactive experience.

From concept to completion, we handled it all: designing the activation, sourcing elements efficiently, and managing venue permits and safety.

On-site, our events team ensured a seamless setup and smooth operation—including timely ice cream deliveries for an extra sweet touch.

We also coordinated stock logistics in advance, making sure the right products were in place at every location—stress-free and on time.

From concept to cone - this one was definitely a sweet success!

Who We Are

From long-term experiential brand strategy to overall campaign execution and management, Brewco Marketing Group engages audiences where they work, live and relax.

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