Following a successful Autumn 2024 tour, BMG partnered once again with The Cosmetics Company Store, part of The Estée Lauder Companies, to develop a dynamic solution that would bring brand activations directly to their customers — right outside their stores in high-traffic shopping destinations.
Responding to the brief, our team sourced and customised a 4m x 2.5m modular pod — a versatile structure designed to be built within limited spaces, without the need for vehicle access. Compact yet impactful, it offered the flexibility to host meaningful brand experiences in a variety of environments.
Once the concept was defined, we collaborated closely with the client to refine the design, oversee branding and customisation, and coordinate all tour logistics ahead of a Spring launch.
The result
The Clinique Hydrate & Glow Tour, was part of the wider Protect Your Glow campaign — an initiative designed to help visitors prepare their skin for summer. Throughout Spring and early Summer 2025, the tour tool up week-long residencies at designer outlets across England, offering skincare consultations, complimentary samples, and opportunities for customers to discover, shop, and engage directly with the brand.
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Who We Are
From long-term experiential brand strategy to overall campaign execution and management, Brewco Marketing Group engages audiences where they work, live and relax.