How to Choose and Brief an Event Trailer Partner for Your Roadshow

From trailer design to logistics: how to find a partner that can bring your roadshow to life An event or exhibition trailer can turn a standard roadshow into a highly visible, mobile brand experience. Whether you are planning a product launch, customer engagement campaign, experiential activation, brand awareness tour or multi-location roadshow, the right trailer…

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Make Your Product Sampling Roadshow Count

People at the McDonald's food truck

A Practical Checklist For Planning Multi-Location Campaigns Product sampling roadshows give brands a valuable opportunity to put their products directly into consumers’ hands. Rather than relying solely on digital advertising or traditional media, a well-planned sampling campaign creates a face-to-face interaction where people can see, taste, try and experience a product for themselves. When that…

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Harrogate Crime Festival Author Display

Working alongside Penguin Random House, we developed an eye-catching display to celebrate the release of Getting Away With Murder by Shari Lapena. Our team designed and installed three striking triangular displays that showcased the story’s key themes and messages. The experience was completed with a standout photo opportunity created around an oversized book prop, encouraging…

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Pears Soap Activation, Seven Dials, London

Nestled amid the hustle and bustle of a busy London square on a late summer weekend, we envisioned and executed a transformation: the space became a serene English garden where visitors could step away from the pace of the city and into a brand-experience like no other. Natural fragrance filled the air — fresh lavender…

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The Hydrate & Glow Tour

BMG were asked to develop a dynamic solution that would bring brand activations directly to customers — right outside their stores in high-traffic shopping destinations. Responding to the brief, our team sourced and customised a 4m x 2.5m modular pod — a versatile structure designed to be built within limited spaces, without the need for…

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Foundation Truck UK Tour

In Autumn 2024, we were commissioned to deliver the Foundation Truck Tour across England, Scotland, and Wales. Working with a fully customised exhibition trailer, we partnered closely with Estée Lauder and their collaborators to coordinate all logistics for stock, furniture, and site preparation, ensuring everything was ready for the campaign’s launch. The tour was delivered…

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Compassion UK Charity Engagement Programme

Compassion(opens in new tab) is a leading charity, working in 25 developing countries to release children from poverty. We were tasked with creating an immersive experience that would offer visitors an insight into the lives of children who are supported through the charity. In addition, space was needed for visitor registration and an area for supporter…

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