Single Company Roadshows
Case Study: The Clinique Hydrate & Glow Tour
Following a successful tour in Autumn 2024, the BMG team worked with The Cosmetics Company Store, part of The Estee Lauder Companies, to identify a solution that would allow them to deliver activations right outside their stores in busy shopping malls. Working to this brief we identified a 4m by 2.5m modular pod which can be…
Read MoreCase Study: Estee Lauder Foundation Truck
In Autumn 2024 we were asked to deliver the Estée Lauder Foundation tour across England, Scotland, and Wales. We worked with a fully customised exhibition trailer and collaborated closely with Estée Lauder and their partners to co-ordinate logistics for stock and furniture, ensuring everything was ready for the campaign’s launch. The tour was split into…
Read MoreCase Study: UK Power Networks “Toolkit Trailer”
During 2023 BMG worked with UK Power Networks to deliver the Toolkit Trailer Roadshow. Designed to educate their teams in the latest safety tools available, as well as introduce key frontline personnel to the latest Ring Main Unit ahead of its launch in 2024, the roadshow was a key element of their internal communications programme in the…
Read MoreCase Study: IBM Security
IBM’s ’X-Force Command’ asked us to deliver their cybersecurity roadshow across the USA and Europe. Using a double-pod expandable trailer with an optional canopy, the tour started in New York in October 2018, before travelling to four more US cities and then heading to Europe. We handled all logistics including shipping the trailer to the UK, arranging import documents,…
Read MoreCase Study: Compassion UK
Compassion is a leading charity, working in 25 developing countries to release children from poverty. We were tasked with creating an immersive experience that would offer visitors an insight into the lives of children who are supported through the charity. In addition, space was needed for visitor registration and an area for supporter sign up. We…
Read MoreCase Study: NPTC Group of Colleges Choices Recruitment Roadshow
As the Wales based group of colleges looked to recruit for its 2024/25 academic year they decided to try a new strategy – roadshow marketing! As they serve communities across a wide area of Wales this strategy was a great fit and so the Choices Roadshow was born! Using our Roadshow Starter Package, the tour visited…
Read MoreCase Study: Bio-Rad Medical Devices Roadshow
This roadshow used a 10.5tonne truck to visit key hospital sites in the UK. Inside were two pieces of medical equipment each weighing up to half a tonne, which were safely installed and transported by our team. Once onsite the roadshow truck was set up and prepared by our driver, ready for the client team to arrive…
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