tracey, Author at Brewco Marketing Group

How to Choose and Brief an Event Trailer Partner for Your Roadshow

From trailer design to logistics: how to find a partner that can bring your roadshow to life An event or exhibition trailer can turn a standard roadshow into a highly visible, mobile brand experience. Whether you are planning a product launch, customer engagement campaign, experiential activation, brand awareness tour or multi-location roadshow, the right trailer…

Make Your Product Sampling Roadshow Count

A Practical Checklist For Planning Multi-Location Campaigns Product sampling roadshows give brands a valuable opportunity to put their products directly into consumers’ hands. Rather than relying solely on digital advertising or traditional media, a well-planned sampling campaign creates a face-to-face interaction where people can see, taste, try and experience a product for themselves. When that…

Harrogate Crime Festival Author Display

Working alongside Penguin Random House, we developed an eye-catching display to celebrate the release of Getting Away With Murder by Shari Lapena. Our team designed and installed three striking triangular displays that showcased the story’s key themes and messages. The experience was completed with a standout photo opportunity created around an oversized book prop, encouraging…

An Ice Cream Inspired Beauty Activation

We brought the iconic Doublewear Foundation shades to life with a fun, ice cream-themed interactive experience. From concept to completion, we handled it all: designing the activation, sourcing elements efficiently, and managing venue permits and safety. On-site, our events team ensured a seamless setup and smooth operation—including timely ice cream deliveries for an extra sweet…

Pears Soap Activation, Seven Dials, London

Nestled amid the hustle and bustle of a busy London square on a late summer weekend, we envisioned and executed a transformation: the space became a serene English garden where visitors could step away from the pace of the city and into a brand-experience like no other. Natural fragrance filled the air — fresh lavender…

The Hydrate & Glow Tour

BMG were asked to develop a dynamic solution that would bring brand activations directly to customers — right outside their stores in high-traffic shopping destinations. Responding to the brief, our team sourced and customised a 4m x 2.5m modular pod — a versatile structure designed to be built within limited spaces, without the need for…

Foundation Truck UK Tour

In Autumn 2024, we were commissioned to deliver the Foundation Truck Tour across England, Scotland, and Wales. Working with a fully customised exhibition trailer, we partnered closely with Estée Lauder and their collaborators to coordinate all logistics for stock, furniture, and site preparation, ensuring everything was ready for the campaign’s launch. The tour was delivered…