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Our work with IBM has won the Gold award for Best Mobile Marketing Tour at the 2020 Event Marketer 'Ex Awards'

"Described as “a game of Clue mixed with a Disney roller-coaster ride,” IBM’s commercial cybersecurity range experiences allow companies to practice responding to simulated cyberattacks. The concept? That every industry should be taking cybersecurity seriously, but not everyone is equipped with the expertise to handle it. The unique experience became so popular that IBM decided to build a second range, but this time it needed to be mobile to reach a broader audience. And so, the brand’s Cyber Tactical Operations Center (C-TOC) was born.

"Targeting the c-suite, C-TOC served as a mobile, fully-functional cyber range capable of running an entire corporate IT environment for immersive breach response training exercises. The tricked-out, 45-foot semi-trailer, designed as a windowless bunker, was equipped with a data center, wall-to-wall monitors, atmospheric controls and high-tech work stations, all of which fueled the interactive experience. Consider it an escape room on steroids.

"The mobile unit by the numbers: 20,000 feet of wiring, 20 work stations, an immersive, high-definition front video wall measuring 227 inches by 43 inches, a 75-inch side display and an 86-inch rear display—all gesture-controlled and capable of showing 4K content.

"The C-TOC mobile experience ultimately engaged attendees at 23 events in 16 cities and 12 different European countries, in addition to six cities in the United States, covering 16,000 miles across the two continents. Even better, the experience earned IBM an Edison Award, sometimes referred to as the “Oscar” of innovation. To that we say, bravo."


At Brewco Marketing Group we work with leading brands to deliver thousands of event days each year.  Travelling through the UK, Europe and North America, we've been delivering marketing tours and roadshows for 25 years.   For a no obligation chat about how we can help you get starte with your own roadshow get in touch