WE DELIVER ROADSHOW EVENTS THAT HELP BUSINESSES GROW

1. Taking your brand on the road will allow you to reach a broader audience, visit multiple locations and engage with diverse demographics. 

2. You’ll get to meet your target audience where they spend their time and where they’re most receptive to your message. This will give you instant and focussed engagement which can be measured and responded to. 

3. They can take the product to the end user at their place of work with no more days travelling to an exhibition, on the off chance that there is something at the show to see. With a roadshow busy professionals just need to spare an hour for a strategically timed demonstration delivered to them on their doorstep. 

4. UK wide and European coverage can be easily achieved in a way that would be difficult and hugely expensive with a traditional event format. 

5. Roadshows can be more cost effective than attending recurring trade shows and many companies are finding the return on trade shows has been declining in recent years. Decision makers are often no longer given the chance to attend the events making traditional shows an increasing waste of time and money with disappointing results. 

6. Roadshows can be extremely targeted as you decide where you go and when you go, choosing strategic timings and locations. Whether it’s to coincide with a product launch or timed to fall before a tender process, you can offer a tactile, personal, educational experience with your product at just the right time, putting your company head and shoulders above your competitors. 

7. Roadshows can be used to connect with potential clients more personally, fostering deeper relationships and understanding their unique needs. In a world where everything is more connected personal contact is more important than ever. 

8. The roadshow set up is extremely flexible and can be adapted in each location to take account of customer feedback, site logistics or location demographics. The roadshow vehicle can be used indoors and outdoors, depending on the host venue and can work alongside fixed venues and modular units to expand the event space. 

9. Brand visibility and consistency is managed on location and also when the roadshow vehicle is on the road, reinforcing your identity and keeping you at the front of the minds of your target audience. 

10. Roadshow vehicles come in different shapes and sizes and you can switch between vehicles depending which is most appropriate for your current campaign. You may start out with a small trailer and progress to a bigger vehicle once you’ve tested the roadshow concept and found what works for you, therefore allowing your campaign to evolve.