We Are Brewco Marketing Group


BMG launched in the UK in 2017, having been founded in the USA in 1997 and growing to become one of America's most trusted experiential marketing companies.  Today we partner with leading brands to deliver over 4,000 activations each year, in the UK, USA, and throughout mainland Europe.  

Our work is underpinned by the values of positivity, hard work, and a commitment to excellence.  Our core services of building exceptional customised vehicles and then taking them on the road have led us to partner with some of the world's leading brands.  If you ask them what they love about working with BMG they would say that we get the job done no matter what comes our way - and we always have a solution. 

As you'd imagine, our team is an enthusiastic and energetic group; we love what we do and we love working with each other.  We all have some amazing stories to tell you about life on the road!  We have a passion for delivering groundbreaking projects and incredible experiences, for travelling, meeting people, and doing the best for our clients.  We're proud to work for BMG and it shines through in everything we do.


In Europe our team is led by:


Shane Kennedy

President & General Manager

Based in Kentucky, Shane heads up the business in both Europe and the USA.  

Tracey Ryland

European Programme Director

Tracey leads the team in Europe, providing oversight of our programmes, operations and client relationships.

Simon Lord

European Tour Manager

Simon leads our European Touring teams, making sure everything happens and everyone gets there!

John Reese

Director of Operations

John oversees all of our builds, installations and maintenance and keeps everything working!

Brian Decker

Chief Financial Officer

Brian keeps us on track financially and generally keeps us on our toes!

Ryan Gililland

Director of Sales & Marketing

Ryan heads up our sales and marketing teams in the UK and USA.