CASE STUDY: 10.5 TONNE TRUCK REFURBISHMENT

The 10.5 tonne truck had been used as an immersive experience with the space split into five rooms with each dressed as a different part of a Ugandan child’s life story.

The original creative had been developed and fitted out by our team and it had been important to ensure that it was realistic. This meant that all wall, floor and ceiling finishes were permanent, partition walls had been added, glass windows had been blacked out and smells had been sprayed into the truck for three years. When the campaign came to the end of its life the unit needed a huge overhaul to take it back to a useable state.

Our Production Team stripped the vehicle back to a blank canvas, refitting everything including lighting, flooring, walls and all finishes. The external wrap was removed and our graphics partner replaced it with a plain white wrap where needed.

The new finish is exceptional, and the vehicle can now either be rented out just as it is or can be used with further customisations.