Following a successful tour in Autumn 2024, the BMG team worked with The Cosmetics Company Store, part of The Estee Lauder Companies, to identify a solution that would allow them to deliver activations right outside their stores in busy shopping malls.
Working to this brief we identified a 4m by 2.5m modular pod which can be built onsite in small spaces and without the need for vehicle access.
Having identified the solution we worked closely with the client to deliver the concept, arrange customisation and branding and manage tour logistics ready for the Spring launch.
Launched as ‘The Clinique Hydrate and Glow Tour’ the tour is part of the ‘Protect Your Glow’ campaign which aims to help visitors get their skin ready for summer. It is taking up week long residencies at designer outlets across England during Spring and early Summer 2025. Visitors receive expert skincare consultations and free samples while the Cosmetics Company retail products and capture data.
