Blog - Brewco Marketing Group

Estée Lauder x Sephora: An Ice Cream Inspired Activation

We brought the iconic Doublewear Foundation shades to life with a fun, ice cream-themed interactive experience. From concept to completion, we handled it all: designing the activation, sourcing elements efficiently, and managing venue permits and safety. On-site, our events team ensured a seamless setup and smooth operation-including timely ice cream deliveries for an extra sweet…

Pears Soap Activation, Seven Dials, London

Nestled amid the hustle and bustle of a busy London square on a late summer weekend, we envisioned and executed a transformation: the space became a serene English garden where visitors could step away from the pace of the city and into a brand-experience like no other. Natural fragrance filled the air – fresh lavender…

Clinique, Hydrate & Glow Tour

Nestled amid the hustle and bustle of a busy London square on a late summer weekend, we envisioned and executed a transformation: the space became a serene English garden where visitors could step away from the pace of the city and into a brand-experience like no other. Natural fragrance filled the air – fresh lavender…

Estée Lauder Foundation Truck

In Autumn 2024, we were commissioned to deliver The Estée Lauder Foundation Tour across England, Scotland, and Wales. Working with a fully customised exhibition trailer, we partnered closely with Estée Lauder and their collaborators to coordinate all logistics for stock, furniture, and site preparation, ensuring everything was ready for the campaign’s launch. The tour was delivered…

UK Power Networks “Toolkit Trailer” Employee Education Roadshow

During 2023 BMG worked with UK Power Networks to deliver the Toolkit Trailer Roadshow. Designed to educate their teams in the latest safety tools available, as well as introduce key frontline personnel to the latest Ring Main Unit ahead of its launch in 2024, the roadshow was a key element of their internal communications programme in the…

IBM Security: Cyber Tactical Operations Centre European Tour

IBM’s ’X-Force Command’ asked us to deliver their cybersecurity roadshow across the USA and Europe. Using a double-pod expandable trailer with an optional canopy, the tour started in New York in October 2018, before travelling to four more US cities and then heading to Europe. We handled all logistics including shipping the trailer to the UK, arranging import documents,…

Compassion UK Charity Engagement Programme

Compassion is a leading charity, working in 25 developing countries to release children from poverty. We were tasked with creating an immersive experience that would offer visitors an insight into the lives of children who are supported through the charity. In addition, space was needed for visitor registration and an area for supporter sign up. We…

Colleges Recruitment Roadshow

As the Wales based group of colleges looked to recruit for its 2024/25 academic year they decided to try a new strategy – roadshow marketing! As they serve communities across a wide area of Wales this strategy was a great fit and so the Choices Roadshow was born! Using our Roadshow Starter Package, the tour visited…

Bio-Rad Medical Devices Roadshow

This roadshow used a 10.5tonne truck to visit key hospital sites in the UK. Inside were two pieces of medical equipment each weighing up to half a tonne, which were safely installed and transported by our team. Once onsite the roadshow truck was set up and prepared by our driver, ready for the client team to arrive…